A lot of folks get the idea that marketing is about smudging the world with advertisements and getting people to see their brand name a number of times. That can be an integral part of the work, yes, but it’s not one of the most important. One of the most fundamental part is making products that are a good suitable for a well-defined target audience. Willy Wonka does this by making all type of wonderful candies for children and adults to enjoy. The other vital part is ensuring that you have a successful business design that, when you make something good and tell people about it, brings about steady income.
Media events are events, tasks, or experiences that exist for the single purpose of courting limelights. An example from another movie would be Groundhog Day. The groundhog, Punxsutawney Phil, is nothing more than a star in a ceremony designed to get Bill Murray to do banal reporting on it. The same logic is used by Willy Wonka to market candy bars. You may not have the sources to bombard television stations with news of your event, but that does not mean you can’t get the word out. My recommendations? Treat every product launch you simulate a media event, and speak with anyone you can: bloggers, podcasters, YouTubers, influencers, and– yes– the electronic media if you can get a hold of them.
You may think your product targets a certain demographic. What established brands often forget, especially brands that target a younger demographic, is the nostalgic effect they carry the older demographic that grew up with the product. Wonka’s competition was focused on children who could take one family member along to the world of wonder. This made adults want the golden ticket as well, as they had grown up with the magical stories themselves. So, target the heart string and consider the larger image. Perhaps it is his indifferent attitude toward security and labor policies that inspires Mr. Wonka to keep his cards near to his upper body. Or perhaps it’s because he’s an introverted soul to the point of being reclusive. No matter his motivation, the outcome is the same. Everybody knows what Willy Wonka can creating. His brand recognition is through the roof. But nobody knows how he does it.
Most competitions announce the prize winner at the end. This makes you think you have a chance of winning, but you will likely forget the competition later on. But telling the world one winner at once is a great method to create interaction. In our world, we always crave things that only the exclusive few hold. Creating an anxiety of missing out makes people want the prize even more. This would result in much more sales and get more people speaking about your product.
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